Narcos Narcos

How We Started

Other passions include interior design, art direction, my five children who are my ultimate inspiration, good wine, new ventures and Jean Paul Gautier perfume.




I started Redbox from home, with a laptop and “all-in-one printer”. I knew I could only do better than the agency I was working with (as a client): I had to wait weeks for artwork, deal with 30 people and was treated as if they were doing me a favour. I hoped to expand but never imagined the extent!

I’m a hands-on person. I work closely with each department. I’m involved in with everything from brainstorms and concept-creation to execution and post-event debriefings.

I’d say my super-power is creating and building client and supplier relationships. I believe every problem has a solution. I deal with challenges as they arise. I’m passionate about what I do and love that every client is so different, and that each campaign has its own personality. I love working with my team and collaborators and am constantly amazed by their genius. I learn something from them every day. It’s an amazing feeling to see a campaign or event come together.