Narcos Narcos

How We Started

Other passions include interior design, art direction, my five children who are my ultimate inspiration, good wine, new ventures and Jean Paul Gautier perfume.

Kim Baker

Kim Baker


I started Redbox from home, with a laptop and “all-in-one printer”. I knew I could only do better than the agency I was working with (as a client): I had to wait weeks for artwork, deal with 30 people and was treated as if they were doing me a favour. I hoped to expand but never imagined the extent!

I’m a hands-on person. I work closely with each department. I’m involved in with everything from brainstorms and concept-creation to execution and post-event debriefings.

I’d say my super-power is creating and building client and supplier relationships. I believe every problem has a solution. I deal with challenges as they arise. I’m passionate about what I do and love that every client is so different, and that each campaign has its own personality. I love working with my team and collaborators and am constantly amazed by their genius. I learn something from them every day. It’s an amazing feeling to see a campaign or event come together.